Commercial Courses

Booking the Commercial

This class is a step by step learning experience for the student that demystifies the Commercial Audition process. The actor is introduced to most types of commercials and the specific techniques for each one. Some of the styles covered: Character One Liners, Food and Beverage One Liners, MOS Spots (no dialogue), Improvisations, Slice of Life, Group Spots, Character and Corporate Spokespersons.

Hosting & Industrials

An introduction into the world of Commercial Hosting and Corporate Industrial Films: The Hour Format, The Half Hour Format, The Segment Format, Entertainment Programming, Informational Programming, Travel Shows, Documentaries, News and Public Affairs, Specialty Programming, Educational Videos, Infomercials and New Media Webisodes. The course explores the audition process in this venue, from the casting session to the set, role hierarchy: The Show Host, The Co-Host, The Segment Host as well as basic acting tools like Breathing, Relaxation, Articulation, Audience Rapport, Maintaining energy, enthusiasm, momentum and the right emotional tone to suit the subject matter. The actor also studies the technical elements of hosting: The Studio Set, The Multiple Camera set-up, The On-Location Set, The Wide Shot, Two Shot, Single Shot, Over the Shoulder Shot, Close up, the Stand-Up, the Voiceover and how to Incorporate Movement:  Entrances and Exits, Hitting marks, Finding “your” camera, “your light” and avoiding casting shadows, Handling props, Eating and Drinking, Repeating actions, Handling the Script, the Teleprompter and The Ear prompter.

Voice Over Technique

A course that allows the actor an exploration into their vocal range through television commercials, radio spots, animation, promos, and narration. The course teaches the actor to create character with their voice, through phrasing and instinctual connection. It is a vocal journey; wherein the actor gets clear on where they fit into the market place.

Voice & General American Speech

Restructuring Techniques are taught to develop an energetic and flexible voice while maintaining a relaxed instrument and sound vocal health through the basics of General American Speech.  Continued techniques are taught on breath, posture, resonance and articulation.  Focus is on building elements of vocal expression and vocal power along with increased work on diction and phrasing.